Van Cleef & Arpels

A bouquet of light, a radiant nature, scintillating and blooming flowers. Petals that lyrically portray nature in all its benevolence. As part of the launch of the Frivole collection of fine jewellery, Van Cleef & Arpels approached Practical Minds to design, develop, curate and install this prestigious campaign within Harrods and the brands historic Paris Vendome boutique.

Flowers in full bloom and ethereal butterflies were beautifully crafted to form a floating structure which represented nature in its purest form.