The Fabulous World of Dior

The Brief


Practical Minds had the exciting opportunity to collaborate with the creative marketing team at Christian Dior Parfum to bring to life “The Fabulous World of Dior.” in 2022.

This was the first time Harrods afforded 44 of their coveted windows and it’s façade to a luxury brand, we were delighted to be commissioned to design and produce 9 of those window schemes.


We are proud to say that the nine windows went on to win The Creative Retail Awards 2023 for the Best Seasonal or Temporary Display.

The award is a distinguished accolade within the creative industry, designed to acknowledge and celebrate exceptional festive season display designs.