Practical Minds worked with Spectacles’ UK and US based creative and marketing teams to develop their window scheme in Harrods. The striking display features oversize replica product with moving LED detail, vibrant neon feature lighting, 3D window text, a circular TV screen, vibrant back walls in Snapchat yellow – and a snapcode to allow virtual try-on before going in store to purchase.

An interactive Snapbot provides augmented reality try-on and purchase options – whilst circular screens provide video content as consumers interact with physical product and the app via powered smartphones.