The Brief

In collaboration with Harrods, Practical Minds crafted a series of nine stunning parametric window displays.

Drawing inspiration from the fluidity of water, we brought the concept to life and built these displays using layered slats set within a travertine surround. The result is a wave-like pattern that flows gracefully across each window. Integrated within these dynamic forms are bespoke shelves, carefully carved to highlight the exquisite timepieces on display.