Penfolds Venture Beyond Pop Up

The Brief


To create an out of this world experience: Once on-board, consumers can discover the immersive cockpit experience, dive into the brands heritage, be wowed by the hero displays – before finishing with a wine tasting of three Penfolds wines.

Our workshop completed all manufacture and prebuild so that the pop up could effortlessly be installed within the 5th Floor of Harrods.