Loro Piana

Harrods Brompton Road Exhibition Windows welcomed renowned Italian brand Loro Piana to celebrate the 10th anniversary of its Baby Cashmere range.

The installation which was developed, manufactured and installed by Practical Minds took customers on an immersive journey, showcasing key pieces from the new collection.

The space promoted digital interaction with customers through sensors that, when touched, brought up information about Baby Cashmere and how it is made. Plus, customers were able to relax in the Loro Piana Cinema, where they could watch clips of the brand’s latest advertisement.

A hugely high-profile project that took sourcing, bespoke manufacture, attention to detail and crafting with expertise to its limit. This execution amplified the brands awareness highlighting beautiful garments and a one of a kind experience for the brand within Harrods.