Harrods Re-additions

Practical Minds were delighted to have collaborated with Harrods on this campaign to create 23 beautifully executed window installations for some of the world’s leading luxury watch brands. The installation also featured an in-store area for the same campaign.

Pushing innovation around material choices to provide beautifully crafted displays that included joinery, print and bespoke lighting, all of which brought an elegance to the scheme.  Rich walnut is balanced with beautifully crafted brass displays and use of suede throughout

“I wanted to take this opportunity to highlight how great your team was. You’ve shown great flexibility, professionalism and support and have always strived to ensure all of our needs are met. The outcome has been a really great set of windows that are already receiving very positive feedback. I am confident that this will be the start of a very successful ongoing relationship.” 

VM Manager – Harrods