While haute couture was gracing the Paris runways, London also played host to the unveiling of the annual haute joaillerie collections – an opulent showcase of the rarest jewels, flawless craftsmanship and most elaborate designs. With some pieces taking years to create, they are quite rightly, considered works of art.
Harrods celebrated this event with a pop-up exhibition of some of the most exquisite jewels in the world. Ordinarily the preserve of red carpet events and private collections, an array of the one-of-a-kind pieces were displayed for all to enjoy.
Showcasing these exquisite pieces required the exceptional creative and technical skills of Practical Minds who were asked to create bespoke displays for all of the fine jeweller brands featured along the Brompton Road windows. Working closely and individually with each of the houses, ensuring that each customisation was developed in line with their individual product collection was paramount.
The Brompton Road windows featured; The Harrods Season, Tiffany, Piaget, Boucheron, Faberge, De Beers, Boodles, Harry Winston, Chopard, Mikimoto, Bvglari, Van Cleef & Arpels and Buccellati.
The Small tank windows featured; Dior, David Morris, Chaumet, Jaeger-Le Coultre, Lorraine Schwatz and Glenn Spiro.
Individuality and bespoke detailing involved numerous processes, design techniques and craftmanship to ensure that the wondrous works of art and the glamorous creativity of the jewellery reflected beautifully.
Examples of craftsmanship included; laser cut Tiffany paper and delicately handmade props. The use of antique tools for Piaget redefining the brands craftsmanship. Chopard featured printed historic illustration whilst Bucehron utilised delicate foliage. And finally, the Faberge story which was designed to highlight the heritage story of 134 years of craftmanship, whilst showcasing the industry leading processes that are still being used today.