With a passion for streetwear, FootAsylum the multi-brand retailer approached Practical Minds to deliver the latest store format in Westfield Whitecity and Stratford in record time. As Principle Contractor working in conjunction with StartDesign, the latest store format amplifies the design concept ‘Genius Madness’.
As principal contractor working to Westfields guidelines, we created a fire rated white box, applied custom printed wall panels on a variety of materials and laid varied and complex floor finishes that corresponded with the wall and till units.
Our workshop and fitting teams created hanging lightboxes, 3D brand props and signage for key brands including; Nike, Adidas and Vans; developed bespoke illuminated signs, installed fully glazed shopfronts, instructed a full electrical overhaul, all HVAC and installed the full merchandising system.
For this hugely relevant project we utilised our Project Management team, technical development studio, workshop, fitting teams and our internal printing department to deliver two strikingly and impactful stores