An industry leader and pioneer in denim and casual fashion, Diesel is well-known for premium quality and ahead of the curve designs – and this goes for their store formats too.

Practical Minds delivered a range of pop-up-shops, concessions and permanent store solutions for the brand, utilising existing design concepts to create all development drawings through to manufacture (joinery, metalwork, print), project management and installation.

We especially love the abstract lighting, tricks of perspective and bold brand imagery!

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