Spectacles x Harrods

Snapchat continue to lead the market in terms of innovation with Spectacles – beautifully designed to capture and save Snaps in a new circular video format that mimics the field of vision captured by the human eye.

Practical Minds worked with Spectacles’ UK and US based creative and marketing teams to develop this window scheme in Harrods.¬† The striking display features¬†oversize replica product with moving LED detail, vibrant neon feature lighting, 3D window text,¬† a circular TV screen, vibrant back walls in Snapchat yellow – and a snapcode to allow virtual try-on before going in store to purchase.